Salomon has been showing off their new-and-unusual BBR ski on a cross-country road trip this season called the “Shape Your Adventure Tour.” As a grand finale, the BBR trailer will roll into Alta for the last day. Of course, skiers will do what skiers do, and that means find any excuse to throw a bitchin’ party to celebrate.
So get out that felt-tip pen, and draw huge circles on your calendar around Saturday, April 2nd, because that’s party-day 2011. The Shape Your Adventure Finale Party will go down at the Wildcat base area at Alta, and it will be impossible to miss the BBR trailer and Salomon tents set up as festivity city.
From 9:30am to 5:30pm, Salomon will be offering free demos of the BBR ski. Then, if you demo a BBR, you’ll get food and beverage vouchers for the party, as well as entry into the Salomon Snow Games featuring an on-snow volleyball tournament, tug-of-war and three-legged races. The BBR party will also have live music and appearances from pro Salomon skiers like Utah local, Jamey Parks.
But here’s the best part. Everyone who attends will be entered into a raffle, where Salomon is giving away BBR skis, Alta season passes, and the elusive Salomon Rocker 2 skis.
The BBR skis have been traveling for the past four months during the Shape Your Adventure Tour, which has cruised across the country giving retailers and skiers a chance to test Salomon’s, “latest challenge to conventional wisdom in alpine skiing—the BBR ski.” They visited approximately 50 ski areas, and the last day at Alta looks to be the biggest of them all, and everyone is invited.
“It’s been incredible just to get out and reintroduce skiers to the feelings of freedom, adventure and fun that got us started in the sport in the first place,” says Tour Manager Seth Warner. “Just seeing how people react when we show up with a truck full of this ski has been amazing—they’ve loved it. Now it’s time to party and thank the locals for the support!”
For more information on the Shape Your Adventure Finale Party, visit the event page on Facebook here. You can also read our full review of the Salomon BBR ski here.