It’s that time again! The Salt Palace Convention Center in downtown Salt Lake City will soon fill with tens of thousands of outdoorsy people for the 2011 Outdoor Retailer Summer Market. Over 25,000 retailers, exhibitors and media are expected to attend this year’s Summer Market from August 4th through the 7th, generating over $23 million in direct economic impact to Salt Lake, and the state of Utah.
According to Outdoor Retailer, this year’s Summer Market pre-registration numbers signal an optimistic outlook for the convention center’s largest annual user. With more people registered than last year to date, enthusiasm about the outdoor industry and the relevance of the trade show are strong.
“It is exciting the outdoor industry and Nielsen Business Media continue to embrace our destination and the business opportunity this trade show represents for their industry,” said Scott Beck, President and CEO of the Visit Salt Lake. “Trade shows continue to be an important business tool for this industry, due to the importance of face-to-face contact with their clients and their peers. When you combine the incredible natural surroundings of Salt Lake and the Wasatch mountains, our destination is the perfect place for this unique gathering of outdoor-related businesses and retailers.”
As always, UtahOutside.com will be there, walking the aisles, checking out all the exciting new gear, and reporting what we see. We have full schedules of appointments booked with dozens of outdoor brands, including Merrell, Tecnica, Chaco, Jetboil, Sherpa, Camelbak, Granite Gear, and Salomon… just to name a few. We’ll also be checking in with new brands to the industry to see what innovative things are coming our way in retail stores next year. We will be posting several stories a day during and after the show, so keep checking www.utahoutside.com for the latest.
Outdoor retailer is all about the gear, therefore we will also be all about the gear starting Thursday, August 4th. We hope to see you at the show!
For more information about the Outdoor Retailer Summer Market, visit them online.