Survival Straps is new to Outdoor Retailer for 2011. The company is based in Florida and have been making the straps right here in the USA since 2005.
The idea is simple: military spec 550 paracord is braided and connected with a metal pin to form a wrist strap. If you get into a bind in the backcountry, unwrap the strap and use as needed. So far the straps have served as tourniquets, helped build shelters and even been used to tie a brand new grill to a roof rack.
I know this because of Survival Straps company policy: if you use your strap to save the day, simply send it back to the company along with your story and they’ll ship you a brand new replacement… pretty cool. Even cooler is the fact that the company is giving back. 10% of every Survival Straps purchase goes to to Support America’s Heros, and if you buy the dog tag version 50% of the proceeds go to the Wounded Warriors Project.
Recently BYU/NFL player Chad Lewis summited Mount Kilimanjaro as part of the Wounded Warriors effort, and the cause is also supported by University of Utah athletics. Looks like this Florida company has some Utah ties. Find out more at Survivalstraps.com.