Spenco Footcare pampers feet at Outdoor Retailer Summer Market 2012
“Love your feet” is Spenco’s slogan, and it’s clear that they do. I wasn’t entirely sure what to expect when I visited their booth at Outdoor Retailer Summer Market, but it didn’t take long to figure out they are serious when it comes to your dogs. And why shouldn’t they be? After all, whether you are playing outside, hoofing through the city or just rocking your 9 to 5, you put your feet through the ringer. This company has something to keep your feet happy, be it shoes or insoles.
Spenco began by creating an insole that uses TotalSupport technology to properly align your feet within a shoe or boot. The result is reduced foot, leg and back pain. It didn’t take long for them to grow their lineup of footbeds, and they now offer a wide array of custom orthopedics. The Max is firmer than the original insole and provides rigid arch support for maximum stability. If you need some flex, the Thin will provide it with a more low-profile approach. All three versions are constructed from custom EVA layers and feature heel cups with stability cradles. Not only will your feet feel better, these insoles will also prolong the life of whatever footwear you install them in. For runners and those of us with “hot” feet, there’s the FLOW Cool insoles. These bad boys are infused with jade plants, and along with a contoured design this should keep your pups from overheating.
How about a shoe with all this great tech built in…Spenco’s all over it. Their footwear selections are casual and comfortable, and pretty stylish to boot. The Siesta is a smooth looking canvas shoe built on the TotalSupport Footbed, and the Cold Snap is its winter time counterpart. Sandals and flops include choices like the Yumi, Kholo, and Quartet. All styles of the kicks have mens’ and women’s sizing and colors. Understated feet-pleasers is how I would sum up their footwear offerings.
Of course, Spenco began as a healthcare company, so they offer many medical-minded products. Burn specific bandages and healing pads, innovative band-aids that keep your skin from scarring, and anti-blister strips are all in their domain. You might not have heard of them before, but Spenco is building their brand through customer feedback, innovative technology and classic designs. Its a recipe for success, and more importantly, happy feet.