In case you haven’t heard, mountain biking goddess Rebecca Rusch absolutely crushed the female time record on the Kokopelli Trail on April 27th. She rode the famous, 142-mile trail from Fruita, Colorado to Moab, Utah in just 13 hours, 32 minutes. It was a massive and impressive achievement but the event, sponsored by Red Bull, doesn’t stop there.
If you’re inspired by Rebecca’s epic ride, you can see how you match up against her by riding your own 142 mile trail. Red Bull is inviting mountain bikers to “Join The Rusch” and document your ride via Twitter and Instagram for a chance to win a ton of prizes.
All you have to do is ride the Kokopelli Trail or any other 142-mile ride, and pedal it as fast as you can. You must use a GPS to track your ride, and export your track that details the distance ridden, route, time on bike, and average speed. As you ride, you’ll need to document and share your experiences with Red Bull on Twitter and Instagram. Get your friends to help spread the word, then email Red Bull at RuschHour@us.redbull.com. You have until June 7, 2013 to plan and execute the trip and send off your entry.
If you complete this mission, you have a chance to win Specialized Carbon Wheels or a guided trip down the Kokopelli Trail.
Here are the zoomed-in details from Red Bull:
- Ride file or files that include the average speed, distance, route and total ride time.
- Description of ride, in 250 words or less, that describes (i) why you completed this ride, (ii) why you chose this route, and (iii) what “Rusch” you got from completing the ride. The description must be in English and typed in the body of the email.
- Your name, gender (i.e. male or female), residential address, telephone number, and Twitter/Instagram account.
- At least three (3) photos or one (1) video of your ride. One photo or the video must be of you and your bike.
- Proof (links!) that you shared the experience via Twitter or Instagram, including the #JoinTheRusch hashtag.
- The winner will be determined by the following criteria: (a) the time needed to complete the 142-mile “Rusch” relative to other entries and difficulty of the chosen path, (b) creativity and personal challenge described in your email narrative, pictures and/or video and (c) whether you completed the 142-mile Kokopelli Trail.
- What you will win: Pride and glory for challenging yourself!
- What you may win:
1. One male and one female winner will be awarded one (1) pair of Specialized® Carbon Wheels. 2. One winner will be awarded a Western Spirit guided trip for two down the Kokopelli Trail
You can also follow the action or tweet about your own ride on Twitter at #JoinTheRusch
For more information, check out Red Bull Rusch Hour online.