News about the new Ikon Pass from Alterra Resorts made waves through the ski industry. With Deer Valley, Alta and Snowbird as part of the Ikon Pass, Utah skiers are very intrigued at how it may compete with Vail’s Epic Pass. Well, one inventive was revealed this week as the Ikon Pass partners with Protect Our Winters.
Basically, Ikon Pass holders will automatically become a member of Protect Our Winters for one year.
Here is the full press release:
DENVER, CO, February 15, 2018 – The Ikon Pass, a new ski and snowboard pass product from Alterra Mountain Company, has partnered with Protect Our Winters (POW) to further climate change education and advocacy through a three-level $50k partnership: the creation of the Ikon Pass Fund, a Summit Level donation, and a complimentary one-year Protect Our Winters membership to each Ikon Pass holder for the 2018-2019 winter season.
With a first-of-its-kind advocacy endowment for Protect Our Winters, $25k will be given to Protect Our Winters to establish the Ikon Pass Fund, to be used toward thoughtful, collaborative initiatives based in education and action throughout the year. Its purpose is to support industry-led climate initiatives towards POW’s three priorities of setting an economy-wide price on carbon, transitioning to a clean-energy economy by investing in solar energy, and utilizing innovative transit solutions to minimize greenhouse gas emissions.
“The Ikon Pass Fund is a proactive response that helps connect snow sports enthusiasts to their passion in the midst of a changing climate,” said Mario Molina, Executive Director of Protect Our Winters. “With this unique partnership, the Ikon Pass is stepping off the sidelines to not only help support POW’s initiatives as a Summit Level sponsor, they will also be helping to draft unique opportunities to further POW’s leadership position on climate within the snow sports community.”
The Ikon Pass joins notable brands such as Burton and Patagonia as a Summit Level Partner, through a $25k donation. As a Summit Level Partner, the Ikon Pass is funding POW’s efforts to mobilize a highly passionate and connected outdoor community in a movement to fight climate change. POW’s goal is to use the robust and influential outdoor economy to create the will for meaningful climate solutions at the state and federal level.
“It’s a natural partnership between the Ikon Pass and Protect Our Winters, and we are proud to collaborate on tackling climate change together, an issue that has a profound impact on our industry and community,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company. “The Ikon Pass Fund offers the flexibility to be creative and spontaneous with various opportunities and activation throughout the year to further highlight POW’s message and initiatives.”
In addition, all Ikon Pass holders will receive a complimentary one-year $50-valued membership in their name to POW upon purchase. Pass holders will receive POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”.
“The time to make crucial and immediate climate action is here and the outdoor community has a unique opportunity to lead,” said Jeremy Jones, professional snowboarder and founder of Protect Our Winters. “We are encouraged by our new partnership with the Ikon Pass and hope it inspires others to become engaged in an issue that has direct impacts on the mountains we all love.”
The Ikon Pass will go on sale in the spring and additional information including access specifics by destination, price, sale date and other pass product details will be announced in the coming weeks. Please visit www.ikonpass.com.
So what do you think? Will partnering with Protect Our Winter incentivize you to purchase an Ikon Pass?