It all started when Patagonia and Arc’teryx pulled out of the Outdoor Retailer show in protest of the Utah government’s attack on public lands, specifically concerning the Bears Ears National Monument. Many feared a flood of other outdoor brands would follow, and some have, including Peak Design, Power Practical, and Polartec But other influential brands are…
Tag: The North Face
Running The North Face Endurance Challenge Park City 10k
I’ve not been running much. After a few years of really getting after it (Ultra RAGNAR, Mid-Mountain Marathon) I’ve scrapped the running shoes and focused on mountain biking. But when I found out about The North Face Endurance Challenge in Park City, I was intrigued. This is a two-day event with races ranging in length…
The North Face reinvents synthetic insulation at 2013 Outdoor Retailer
The North Face had a pretty cool display at the 2013 Outdoor Retailer Winter Market, with the introduction of Thermoball, a new way to use synthetic insulation. Typically, Primaloft-style synthetics are put into jackets in sheets that are stitched inside the outer material. But The North Face, along with Primaloft, has come up with a…
The North Face is all about layers and adjustability at Outdoor Retailer Summer Market
You can hardly hike a trail or make it through a lift line without seeing the iconic symbol of The North Face. This brand is a monster, and with a team of world class athletes at their disposal for testing and design input, it stands to reason that they are an industry leader. Their booth…
“The Wildest Dream” contest winner announced
Congratulations to Tom Rathke of Layton, Utah, the winner of our “Wildest Dream: Conquest of Everest” pack o’ goodies giveaway. Tom won a North Face backpack filled the following: 2 Tickets to The Wildest Dream: Conquest of Everest at the Clark Planetarium TIMEX Expedition watch Complete set of National Geographic (every page of every issue)…
Indoor Chick at Outdoor Retailer, Part 3: Camelbak and The North Face
If I may speak for the average consumer, there are some companies that are a staple in life. For me two of those companies are The North Face and Camelbak. When I stepped into their booths at Winter OR, I think I heard angels sing, or maybe it was just my brain on overload. Camelbak:…
The North Face Odyssey Softshell Jacket review
The search for a good resort-skiing jacket can be a tough one. Skiing in-bounds is an unusual workout since it’s all about charging hard down the mountain (and getting sweaty), then sitting on a lift (getting cold), over and over again. The start/stop activity causes problems with body-temperature regulation, which then fuels an internal debate over what to wear on a given day. Is it a fleece under hardshell kind of day? A baselayer with softshell day?