At the Outdoor Retailer Winter Market in Salt Lake, there’s an awful lot of focus on sexy new gear, but not so much attention is paid to the very unsexy components that gear is made of. Things like foam. But you’d be hard pressed to find anyone more excited about cushioning than the self-proclaimed “Foam Geeks” at PORON Cushioning.
So why visit a booth showing off foam? Because it’s actually pretty fun. These geeks love to play with foam, talk about foam and hand out foam products such as knee pads for your snowboard pants, or foam knuckles (as opposed to the brass variety.)
PORON ReSource is described as a 2nd generation performance foam made from soy-based polyol, which replaces over 45% of petroleum -based polyols. Make sense? If not, then just know that PORON makes the cushy stuff in your shoes and pack straps so you can be comfortable, and their latest innovations in foam will be softening the impact under your feet in lots of outdoor gear.
So what is it that makes PORON foam different than the rest? Well PORON says that their foam is more durable and flexible than competing brands, and that will not wear out or break down, whcih means your gear will last longer as opposed to other footbeds that become perma-crushed after only a few uses.
You can already find PORON Cushioning in outdoor companies like The North Face, Ugg, Vasque, G-Form, Klim and Grandoe.
For more information about PORON Cushioning and how it works inside your outdoor gear, visit www.poroncushioning.com. You may just become a Foam Geek yourself.