The apocalypse unfolding in Japan after a massive earthquake and subsequent tsunami has companies around the world coming together to help with the relief effort. Outdoor gear companies are no different, as Utah’s own Black Diamond will be lending a hand to those in need across the Pacific. From now through April 5, 100% of all headlamp and lantern sales on BlackDiamondEquiment.com will be donated to the American Red Cross’ earthquake and tsunami relief efforts in Japan.
Like everybody who has watched the events in Japan unfold on television, Black Diamond employees felt “deeply troubled” by the devastating earthquake and tsunami that struck Japan on March 11. According to Black Diamond’s website, they have a “close connection with Naoe Sakashita, who ran the Japanese distributorship of Chouinard Equipment, was an original board member of Black Diamond and is the founder of Lost Arrow, our Japanese distributor.”
According to Black Diamond, for more than 20 years “Naoe and his ethics and values have served as guiding principles for Black Diamond’s business and style. Fortunately Naoe, his family and everyone at Lost Arrow is currently safe, but they are all deeply stunned at the destruction that has occurred and continues to befall their country.”
So if you’re in the market for a headlamp or lantern for your upcoming summer adventures, then making your purchase at BlackDiamondEquipment.com would really help make a difference in helping a local company reach its fundraising goal for support and relief in Japan.
Click here to begin shopping for headlamps and lanterns on BlackDiamondEquipment.com.
To find out what else you can do to support the American Red Cross’ relief efforts in Japan and throughout the world, please visit their website at http://www.redcross.org/