It’s a promise made by few, but Darn Tough Vermont guarantees their socks for life. Plus, the guys at the Darn Tough Vermont booth at the Outdoor Retailer 2011 Winter Market were some of the most darn nice people at the whole darn show.
The entire sock making process is done all on site in Vermont and employs about 100 people. Darn Tough socks are said to last 10 times longer than any other sock. The socks are made mostly of merino wool and have over 1,400 knit stitches per square inch, which means they’re durable without the bulk. But if you have a pair of these already, I’m probably not telling you anything you don’t already know.
New this spring to Darn Tough is the True-Seamless. In April of 2010, Darn Tough was the first US manufacturer to buy the latest generation of high- tech seamless knitting machines from Europe. The run and bike styles are available now in two different fabrics: Merino wool and CoolMax. This fall, the ultra-light seamless ski and snowboard sock will also be available. DTV says customers want thin, dense, light socks without a seam. They say you can run your hand over where the seam should be and you can’t feel a thing. This should translate into no hot spots or blisters for your feet.
The new True-Seamless bike and runner, are available in no show and ¼ length ultralight styles and retail between $14-$22 depending on style.
For more, visit Darn Tough Vermont online.
Love my Darn Tough socks!