Utah got another outdoor gear shop when Salomon USA opened its flagship store in the new City Creek Center, located in downtown Salt Lake City. While the store has been open for a few months now in a sort of “soft launch,” the official grand opening happens on June 2nd, and everyone is invited.
If you’ve already perused the Salomon store, then you know how awesome it is. But if you haven’t yet been there, then the grand opening is the time to check it out. You’ll be able to talk with Salomon product experts, enjoy refreshments and music and win prizes including outdoor gear and an opportunity to go on a trail run with a member of Salomon’s pro running team.
“In its first two months of operation, the Salomon Store at City Creek has certainly offered our consumers a more rounded brand experience, as we planned,” said Tim Wakaruk, Director of Retail Operations for ASWO in a press release. “As we continue to work collaboratively with our current retail, wholesale and online partners as well as our own ecommerce strategy, we’re ultimately able to grow the industry. But right now it’s just time to thank our customers, industry friends, retail neighbors and the community as a whole with a fun party at the store.”
The Salomon Store carries all kinds of Salomon brand apparel, as well as footwear and other softgoods items that can be found on the Salomon website. Unfortunately, Salomon hardgoods (like skis) are not available for sale at the City Creek location. Super bummer as it would be badass to march through City Creek with a new pair of Rocker 2 skis on your shoulder. Despite that, if you’re a trail runner, skier, or overall outdoorsy person looking for some new shoes, jackets and technical outerwear, then the new Salomon store has what you need. Plus, the store is outfitted with Salomon’s latest generation fixtures as part of a global Salomon fixture launch featuring digital technology and tactile displays.
The Salomon Store grand opening party happens on June 2, 2012 from noon to 5 p.m.
You can find the store at the City Creek Center, located at 50 South Main Street in Salt Lake City. Inside the mall, the store is located on the East Block, Level 2.
For more information, or to see some of the products on their website that you can actually touch and buy at the store, visit www.salomon.com